By Herb W. Morgan, III, Efficient Market Advisors

Dear Investors & Financial Advisors:

Over the last few weeks, as the coronavirus has entered our lexicon, I’ve spent more and longer time on phone calls than ever before. Balancing the need to be in the weeds of managing the money with the needs of meeting client expectations for communication and reassurance have made for long days. This is the period where I both earn my keep and potentially add value to client portfolios. In years like 2019 when markets went straight up without a hint of volatility, I was like the Maytag repairman. And, my ability to add value to a portfolio was limited.
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