September 3, 2014 Our Press Room

EMA Celebrates Ten Year Anniversary & Half Billion in Assets

San Diego, September 3, 2014 —  


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September 3, 2014                                                                                           PHONE:858-847-0690, Ext.106

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EMA Celebrates Ten Year Anniversary & Half Billion in Assets



(San Diego, CA)  Herb W. Morgan, Founder, CEO and Chief Investment Officer of Efficient Market Advisors, LLC (EMA), announced that EMA is celebrating its ten-year anniversary this week.  Further, the firm’s assets under management & advisement have surpassed $500 million.

Morgan stated, “Ten years ago this week, I opened the doors of Efficient Market Advisors with a strong belief in transparent, liquid, low-cost and tax-efficient exchange-traded fund (ETF) investing and a clear vision of the kind of investment firm I wanted to build.  I am proud to say, looking back on the past decade, that my vision has become a reality. Today, ETF managed accounts are one of the fastest-growing investment segments in the world, and EMA has been a pioneer in ETF managed account investing.”


 EMA, which was recognized in 2013 as a “Top RIA” by Investment News, manages over half a billion dollars in ETF portfolios for high net-worth, trust, foundation, retirement plan and institutional clients.  It has one of the longest pure-ETF investment track records in the industry, and its investment performance record is among the best ETF investment managers.   


Morgan concluded, “Finally, I want to thank all the financial advisors and their clients for the support and confidence you have shown in EMA.  It’s been a great ride, and the EMA team is looking forward to another decade of fulfilling our mission to provide investors with superior investment returns over full market cycles.”







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